Stop guessing your positioning.Use what customers already told you.
Turn unfiltered complaints from Reddit into structured research briefs: ranked pain themes, what alternatives customers use, buying triggers, and positioning angles your team can act on immediately. Real pain. Real language. Decision-grade research.
From customer noise to a research brief you can actually use
We don't sell "idea discovery." We turn messy public complaints into structured GTM inputs: pains, workarounds, alternatives, and message hooks.
Ranked Pain Themes
Cluster real complaints into the problems that actually matter, with urgency and severity signals built in.
Workaround Patterns
Spot the hacks, coping mechanisms, and alternative tools people use when existing solutions fall short.
Positioning Angles
Turn customer language into message hooks, buyer-ready insights, and sharper GTM decisions.
Buyer-ready GTM research, not a random keyword dump.
Each brief is designed to help PMMs, growth teams, and agencies make faster calls on positioning, messaging, and prioritization.
Surveys are polite. Real complaints are useful.
The pivot is simple: keep the extraction engine, change the buyer and the output. Less "what should I build?" More "what should we say, fix, or launch next?"
- ✗Ask around and collect vague opinions
- ✗Guess at messaging from a few calls and Slack threads
- ✗Build a deck nobody wants to read
- ✗Launch with confidence and cross your fingers
- ✓Pull real complaints from public discussions and pages
- ✓Cluster pain themes and rank them by intensity
- ✓Surface workarounds, alternatives, and failures
- ✓Turn it into messaging and GTM inputs fast
How it works
The workflow is built to get you from raw public noise to a report that feels like it came from a very awake analyst.
Tell us what to research
Give us a product, market, or competitor to research. We figure out where real customers are complaining.
Get a structured research brief
We find unfiltered complaints from Reddit, organize them into ranked pain points, buying triggers, and GTM implications. No guessing.
Share with your team
Hand the brief to PMM, growth, or leadership. It's polished, sourced, and ready to drive decisions immediately.
Turn credits into research you can ship.
Quick Credits
Try itA small credit top-up for one research export.
Starter Credits
StarterSave 5%Buy credits, then redeem for multiple research exports.
Team Credits
Most popularSave 10%For ongoing research + repeated usable exports.
Public sources, normalized into one useful schema.
We aggregate complaints from public platforms and normalize them into a single structured output. New sources launching soon.